Clinica Sierra Vista.
About Clinica Sierra Vista
Clinica Sierra Vista is a comprehensive healthcare organization, serving the primary medical, dental, and behavioral health needs of about 200,000 people in the Kern and Fresno counties of California. With the continued support of federal, state, and local governments, Clinica Sierra Vista has helped thousands of patients over a vast geographical region in the heartland of California. Clinica Sierra Vista prides itself on having a deep understanding of rural healthcare delivery, community relationships, and an intimate, personal understanding of patient needs.
- Build positive brand recognition.
- Generate awareness for community events and initiatives.
- Prepare for potential crisis scenarios.
10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.
What We Did.
During an 8-month public relations campaign, 10 to 1 Public Relations generated nearly 100 features in Clinica Sierra Vista’s local media market, the Bakersfield, California, area. This contributed to building a positive brand association with CSV.
10 to 1 Public Relations also generated great publicity for the many community events that CSV hosted, including free HIV testing, back to school health fair, homeless health day, and others. These events were all well attended.
10 to 1 PR also assisted CSV in being ready to address a variety of potential crisis scenarios. This included drafting template language based on these scenarios and coaching spokespeople on the appropriate way to address these scenarios.
Media Coverage Placement.
- California Healthline
- Kern Valley Sun
- Bakersfield Californian
- KBAK-TV CBS
- KBFX-TV FOX
- Yahoo News
- KERO-TV ABC
- KVPR Radio
- Central California Parent