About Air Pros USA
Air Pros USA is a residential and commercial air conditioning services company founded in South Florida in 2017 on the premise of integrity, reliability, and putting our customers first. Recently, Air Pros USA added Colorado Springs-based One Source Home Services to Air Pros USA’s family of companies, expanding its services beyond HVAC to include plumbing and electrical work. Air Pros USA currently employs over 250 experienced professionals with 12 service locations.
What We Did.
As Air Pros USA expanded across the country, 10 to 1 PR employed a strategic public relations plan to build awareness and trust for the brand as they entered new markets. This involved announcing the company’s acquisition in those markets as well as running themed campaigns such as giving away glow sticks for Fourth of July celebrations, supporting teachers during the transition to remote learning during the pandemic, and a contest to give away an A/C unit to a veteran among other initiatives. All efforts have resulted in hundreds of media features in key markets.
As the company grew, it also needed to hire additional employees. 10 to 1 PR supported these efforts by issuing hiring announcements in markets where Air Pros USA was hiring to build awareness for the job opportunities. This also generated a positive reputation for the company as one that was a strong employer in the community.
- Grow brand awareness among national, industry and local market media.
- Introduce Rapid Reliable Testing and TeleHealth+ services as new product offerings.
- Manage all media inquiries.
- Manage potential crisis communications issues.
10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.