Runbeck Election Services

March 26, 2021

Runbeck Election Services.

About Runbeck Election Services.

Since 1972, Runbeck Election Services has preserved the integrity of the American democratic process by partnering with cities, counties, and states to provide a trusted election experience. They develop cutting-edge equipment, software, and print and mail solutions that are accurate, efficient, and secure. Headquartered in Phoenix, Arizona, Runbeck Election Services leverages their five decades of experience to successfully innovate the election process for partners in over 22 states and almost 70% of voters nationwide. As America’s Election Partner®, Runbeck Election Services is dedicated to Defending Democracy® through innovation, integrity, teamwork, and excellence.

Location

Industry

Client Needs

Our Goals.

Develop and execute a media relations plan for the 2020 election cycle and post-election.
Prepare a crisis communications plan and response bank, and assist the company with any crisis communications needs.
Aggressively counter the misinformation and false news about vote-by-mail ballots and systems.
Sustain and build upon Runbeck’s prominent reputation within the printing and elections industry.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 PR’s aggressive media strategy helped produce more than 1,400 media features and mentions for Runbeck Election Services during the 2020 election cycle. These stories focused on educating the public about the vote-by-mail process to give voters confidence about the system and to counter misinformation designed to disenfranchise voters. To demonstrate voters’ confidence in the system as vote-by-mail was introduced to many new jurisdictions in 2020, the country saw record voter turnout for the general election.

10 to 1 PR also designed a crisis communication plan for a variety of potential scenarios that could put the company at risk. 10 to 1 PR was able to quickly and effectively refer to this plan as any issues arose.

Moving on from the 2020 election cycle, 10 to 1 PR is continuing to work with Runbeck Election Services to maintain the company’s reputation within the printing and elections industries through creative media relations and strategic award submissions.

Media Coverage.

Media Coverage Placement.

Associated Press
MSNBC
Fox News
The New York Times
New York Times Magazine
Wall Street Journal
Bloomberg
Forbes
Politico
Vice

CBS Sunday Morning
60 Minutes
ABC News
The Washington Post
NPR
USA Today
Talking Points Memo
Arizona Republic
California Sunday Magazine
Printing Impressions

Family Promise

March 25, 2021

Family Promise of Greater Phoenix.

About Family Promise of Greater Phoenix.

Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. Family Promise of Greater Phoenix rescues primarily first-time homeless families from the streets and provides emergency shelter and basic needs in a sixty-day program designed to assist their return to self-sufficiency. Their shelter includes a sanctuary for the family pet, the first such program in Arizona.

Location

Industry

Client Needs

Our Goals.

Grow reputation for services and mission beyond city of Scottsdale.
Support nonprofit’s fundraising and donation efforts .
Generate awareness around specific issue of family homelessness .

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

Family Promise of Greater Phoenix is headquartered in Scottsdale, Arizona, but has been expanding their services to reach the entire Valley over several years and wanted to grow its influence across the Valley, so 10 to 1 Public Relations worked to generate media features in all areas of the Valley. The results of the public relations campaign generated features in hyperlocal outlets in various communities from the East Valley to the West, as well as with five major television news stations. For any interviews with untrained spokespeople, 10 to 1 PR would spend time with them ahead of the interview to ensure they were comfortable with their talking points and messaging.

10 to 1 PR also targeted story angles to generate awareness for the nonprofit’s fundraising and donation efforts, resulting in stories to support key fundraising initiatives as well as donation campaigns. In one instance, 10 to 1 PR leveraged a successful Nextdoor post that generated unexpected donations for the nonprofit into a media opportunity that resulted in even more donations of supplies for families experiencing homelessness.

In all of 10 to 1 PR’s efforts, we centered the issue of family homelessness to set Family Promise’s mission apart from other organizations that serve people experiencing homelessness. Media and the public responded well to this effort and have continued to be very supportive of the organization.

Media Coverage.

Media Coverage Placement.

KSAZ-TV Fox 10
ABC15
KPNX 12 News
Arizona Family
KTAZ Telemundo
Yahoo!
MSN
Daily Independent
The Glendale Star
AZ Big Media
Arizona Foothills Magazine
Arizona Republic
Scottsdale Progress
Mesa Tribune

KTAR
InBusiness Magazine
Jewish News
Scottsdale Lifestyle
Arcadia News
Scottsdale Progress
AZ Health and Living Magazine
Frontdoors News
North Central News
Gilbert Sun News
InBusiness Magazine
Anthem Independent
Paradise Valley Independent

Casago

March 25, 2021

Casago.

About Casago

For two decades, Casago has offered vacation home rentals, corporate housing and property management in more than a dozen communities across Mexico and the U.S. including Sedona, Park City, Big Bear, Scottsdale, Tucson, Santa Barbara, as well as Los Cabos, Cancun, Loreto Bay, San Carlos, La Paz, Cancun, Quintana Roo, Guadalajara, Rocky Point, Puerto Vallarta and Riviera Nayarit. It manages and promotes thousands of properties which it lists on Casago, Airbnb, VRBO and hundreds of rental sites leading it to serve millions of guests. Casago property management teams in each market are dedicated to customer service ensuring your investment is cleaned, maintained and your guests are cared for with our concierge services.

Location

Industry

Client Needs

Our Goals.

Build positive brand reputation within the travel and tourism industry.
Grow positive reputation for company within key markets and announce entrance into new markets.
Manage all media inquiries.
Develop company CEO as thought leader in local community and industry.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations worked with Casago to develop a multinational strategic communications plan that would support Casago’s goals. 10 to 1 PR was ultimately successful in generating hundreds of media features in key markets in both the U.S. and Mexico to grow Casago’s positive brand image. Part of 10 to 1 PR’s media strategy was to showcase the company’s corporate social responsibility and philanthropic efforts and offer expert insight to property owners interested in entering the short term rentals industry. 10 to 1 PR offered media training to the company’s CEO and other spokespeople as required.

One part of the public relations plan was to develop Casago’s CEO into a thought leader in the community and the industry. This was accomplished through strategic award nominations (including Phoenix Business Journal’s Most Admired Leader and Real Estate Magazine’s Newsmaker Awards) as well as exclusive interviews with respected outlets like The Washington Post and USA Today.

10 to 1 PR also guided Casago’s public affairs efforts to speak out on legislation affecting the short term rentals industry, including writing op-eds for influential outlets like the Arizona Capitol Times and drafting talking points for testifying at the Arizona Legislature.

Media Coverage.

Media Coverage Placement.

Arizona Republic
Who’s Who in Luxury Real Estate
Scottsdale Progress
USA Today
RIS Media
Scottsdale Airpark News
Realtor.com
Short Term Rentalz
Scottsdale Chamber of Commerce
Inside Tucson Business
AZ Family
ABC15 News
Luxury Real Estate Week in Review
WPTV – NBC

The Mazatlan Post
My Travel Leader
Phoenix Business Journal
Arizona Capitol Times
Fox10 News
Washington Post
Sedona Red Rock News
Premium Travel Magazine
KTAR News
World News Tonight
Good Morning America
Durango Herald
KTVU- TV (Fox)
Rocky Point 360

Are You Ready to Be Heard?

Call 480.550.6500

Air Pros USA

March 25, 2021

Launches.

About Air Pros USA

Air Pros USA is a residential and commercial air conditioning services company founded in South Florida in 2017 on the premise of integrity, reliability, and putting our customers first. Recently, Air Pros USA added Colorado Springs-based One Source Home Services to Air Pros USA’s family of companies, expanding its services beyond HVAC to include plumbing and electrical work. Air Pros USA currently employs over 250 experienced professionals with 12 service locations.

Location

Industry

Client Needs

What We Did.

As Air Pros USA expanded across the country, 10 to 1 PR employed a strategic public relations plan to build awareness and trust for the brand as they entered new markets. This involved announcing the company’s acquisition in those markets as well as running themed campaigns such as giving away glow sticks for Fourth of July celebrations, supporting teachers during the transition to remote learning during the pandemic, and a contest to give away an A/C unit to a veteran among other initiatives. All efforts have resulted in hundreds of media features in key markets.

As the company grew, it also needed to hire additional employees. 10 to 1 PR supported these efforts by issuing hiring announcements in markets where Air Pros USA was hiring to build awareness for the job opportunities. This also generated a positive reputation for the company as one that was a strong employer in the community.

Our Goals.

Grow brand awareness among national, industry and local market media.
Introduce Rapid Reliable Testing and TeleHealth+ services as new product offerings.
Manage all media inquiries.
Manage potential crisis communications issues.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500