Worzalla

Worzalla.


About Worzalla.

Worzalla is an employee-owned printing company headquartered in Stevens Point, Wisconsin. Founded in 1892, Worzalla has over 125 years of experience in creating high-quality custom products for its customers. Worzalla specializes in the production of cookbooks, children’s and lifestyle books, and is dedicated to exceeding expectations for quality, service, and delivery. From small to large publishers, Worzalla is the printer the industry turns to for manufacturing high profile projects and award-winning books. With numerous industry awards for safety and workplace culture, Worzalla is consistently ranked as one of the top places to work in central Wisconsin. 


Our Goals.

  • Grow positive brand recognition in local community to support hiring efforts.
  • Celebrate associate achievements and efforts to build associate loyalty and retain employees.
  • Build positive reputation in the printing and publishing industry and grow business opportunities.
  • Increase employee and community engagement with the Worzalla brand through Worzalla’s social media channels.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

With an aggressive community relations strategy developed by 10 to 1 PR, Worzalla saw its workforce grow by nearly 20% in the first year that we worked with them. Additionally, the average age of its associate trended downward, indicating more age diversity in hiring. 

Over 10 to 1 PR’s multi-year public relations campaign, Worzalla has continued to grow to meet new demand from its customers. The company has added new machinery and continued to hire new associates to keep up with demand. Even still, Worzalla  is considering new improvements to expand its capacity to meet growing demand for its services. 

10 to 1 PR has also increased Worzalla’s social media following on Facebook, Twitter, LinkedIn, and Instagram by generating and sharing engaging content related to the company. 


Media Coverage.

Media Coverage Placement.

  • Printing Impressions
  • WhatTheyThink
  • Printing News
  • Stevens Point Journal
  • Stevens Point City Times
  • WAOW
  • WSAW
  • WJFW
  • Portage County Gazette
  • Milwaukee Business Journal
  • Point/Plover Metro Wire 
  • Spectrum News 
  • Publishers Weekly
  • American Printer
  • Manufacturing.net 
  • World of Print
  • Industry Week 
  • Marshfield News Herald
  • Milwaukee Journal Sentinel
  • Wausau Daily Herald

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Rosendin

Rosendin.


About Rosendin.

Rosendin is the nation’s largest employee-owned electrical contracting company. Headquartered in San Jose, California with regional offices across the country, Rosendin employs upwards of 7,000 people, with revenues over $1.8 billion. Established in 1919, Rosendin remains proud of their more than 100 years of building quality electrical and communications installations and value for their clients but, most importantly, for building people within their community and their company. Rosendin fosters a culture of diversity, inclusion, and shared ownership. 


Our Goals.

  • Grow brand recognition to potential clients, prospective employees, and within 15+ communities where it had regional headquarters.
  • Highlight major projects and showcase its specialties such as solar, data centers, and BIM.
  • Demonstrate leadership in the areas of employee development and safety.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 PR developed a strategy focused on dominating industry media coverage and dramatically increasing local market coverage in areas it had regional offices and major projects leading to 100s of news stories. 10 to 1 PR also focused on highlighting the company’s focus on employee hiring, career development and safety leadership which has resulted in the company being viewed locally and within the industry as thought leaders and innovators. 10 to 1 PR also helped the company launch its non-profit foundation, celebrate its 100th anniversary, and orchestrate the rollout of a newly promoted C-Suite. 


Media Coverage.

Media Coverage Placement.

  • Forbes
  • ENR 
  • Construction Business Owner 
  • Construction Dive
  • Phoenix Business Journal
  • For Construction Pros
  • Construction Tech Review
  • SF Gate
  • Nashville Business Journal
  • California Builder & Engineer
  • Building Industry Hawaii 
  • Constructor
  • Minority Engineer
  • PV Magazine Global
  • EC&M (Electrical Construction & Maintenance)
  • Construction Superintendent
  • CIO Magazine 
  • Rocky Mountain Construction
  • The Arizona Republic 
  • Arizona Contractor and Community
  • The Electric Times
  • FOX10 Phoenix
  • Bay Area Tech Future
  • Austin Construction News
  • KPTV FOX12
  • AZFamily 
  • KTVU-TV
  • Commercial Construction & Renovation
  • KRON-TV
  • Cascade Business News
  • WKRN News

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Forrest Anderson

Forrest Anderson Plumbing and Air Conditioning.


About Forrest Anderson Plumbing and Air Conditioning.

Forrest Anderson Plumbing and Air Conditioning has been providing exceptional service to the Phoenix area since 1961. A third-generation family business, Forrest Anderson remains committed to its founder’s core beliefs: treat your customers right, treat your employees right, do your best work, and always do the right thing. Forrest Anderson technicians operate under a four-point service model (understand, discuss, solve and deliver) to provide a consistent, high-quality experience each and every time. 


Our Goals.

  • Stand out in a competitive industry and attract new business.
  • Build positive association and reputation for the company.
  • Increase consumer trust by applying for awards and industry recognitions.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations identified a unique opportunity to build a media relations campaign around the fact that Forrest Anderson is a woman-owned company in an industry where fewer than 3 percent of HVAC and plumbing companies are women-owned. This strategy allowed Forrest Anderson President Audrey Monell to share her expertise with the local community and broader industry, generating dozens of media stories and features year-over-year. Audrey was even featured on the cover of leading industry publication Plumber Magazine. 

To build further goodwill for Forrest Anderson, 10 to 1 PR designed an annual contest that the company would run called the Military Hero A/C Giveaway where the company would donate a new HVAC unit to a deserving Veteran. Introduced in 2015, the annual contest has generated new media opportunities with Phoenix’s news organizations and created a positive reputation for the company particularly within the Veteran community. 

10 to 1 PR has helped Forrest Anderson maintain a high level of trust with its customers and the general community through strategic awards and recognitions. 10 to 1 PR was successful in getting Forrest Anderson nominated and recognized as a Finalist for the BBB Torch Awards for Ethics. Forrest Anderson President Audrey Monell was also recognized by the Phoenix Business Journal as an Outstanding Woman in Business. 

10 to 1 PR also generated trust for Forrest Anderson’s services by scheduling media interviews to share helpful information about plumbing and HVAC tips. Because Forrest Anderson spokespeople did not have much experience speaking with journalists, 10 to 1 PR would work with the assigned spokesperson to train them and offer talking points so that they were well prepared to deliver the right message.


Media Coverage.

Media Coverage Placement.

  • HVAC Insider
  • Ahwatukee Foothills News
  • Gilbert Sun News
  • Phoenix Business Journal
  • InBusiness Magazine
  • Plumber Magazine
  • Cleaner Magazine
  • Heavy
  • AZ Family 
  • Freshome
  • PHCP Pros
  • Fox 10 Phoenix
  • YourValley.net
  • Arizona Republic
  • Glendale Star
  • Peoria Times
  • West Valley View
  • Realtor.com
  • Plumbing Works
  • ABC15 
  • AZ Daily Mix
  • US News & World Report 
  • East Valley Tribune
  • Lead Up for Women Magazine

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Air Pros USA

Launches.


About Air Pros USA

Air Pros USA is a residential and commercial air conditioning services company founded in South Florida in 2017 on the premise of integrity, reliability, and putting our customers first. Recently, Air Pros USA added Colorado Springs-based One Source Home Services to Air Pros USA’s family of companies, expanding its services beyond HVAC to include plumbing and electrical work. Air Pros USA currently employs over 250 experienced professionals with 12 service locations.


What We Did.

As Air Pros USA expanded across the country, 10 to 1 PR employed a strategic public relations plan to build awareness and trust for the brand as they entered new markets. This involved announcing the company’s acquisition in those markets as well as running themed campaigns such as giving away glow sticks for Fourth of July celebrations, supporting teachers during the transition to remote learning during the pandemic, and a contest to give away an A/C unit to a veteran among other initiatives. All efforts have resulted in hundreds of media features in key markets.

As the company grew, it also needed to hire additional employees. 10 to 1 PR supported these efforts by issuing hiring announcements in markets where Air Pros USA was hiring to build awareness for the job opportunities. This also generated a positive reputation for the company as one that was a strong employer in the community.

Our Goals.

  • Grow brand awareness among national, industry and local market media.
  • Introduce Rapid Reliable Testing and TeleHealth+ services as new product offerings.
  • Manage all media inquiries.
  • Manage potential crisis communications issues.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500


Are You Ready to Be Heard?