Worzalla

March 26, 2021

Worzalla.

About Worzalla.

Worzalla is an employee-owned printing company headquartered in Stevens Point, Wisconsin. Founded in 1892, Worzalla has over 125 years of experience in creating high-quality custom products for its customers. Worzalla specializes in the production of cookbooks, children’s and lifestyle books, and is dedicated to exceeding expectations for quality, service, and delivery. From small to large publishers, Worzalla is the printer the industry turns to for manufacturing high profile projects and award-winning books. With numerous industry awards for safety and workplace culture, Worzalla is consistently ranked as one of the top places to work in central Wisconsin.

Location

Industry

Client Needs

Our Goals.

Grow positive brand recognition in local community to support hiring efforts.
Celebrate associate achievements and efforts to build associate loyalty and retain employees.
Build positive reputation in the printing and publishing industry and grow business opportunities.
Increase employee and community engagement with the Worzalla brand through Worzalla’s social media channels.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

With an aggressive community relations strategy developed by 10 to 1 PR, Worzalla saw its workforce grow by nearly 20% in the first year that we worked with them. Additionally, the average age of its associate trended downward, indicating more age diversity in hiring.

Over 10 to 1 PR’s multi-year public relations campaign, Worzalla has continued to grow to meet new demand from its customers. The company has added new machinery and continued to hire new associates to keep up with demand. Even still, Worzalla is considering new improvements to expand its capacity to meet growing demand for its services.

10 to 1 PR has also increased Worzalla’s social media following on Facebook, Twitter, LinkedIn, and Instagram by generating and sharing engaging content related to the company.

Media Coverage.

Media Coverage Placement.

Printing Impressions
WhatTheyThink
Printing News
Stevens Point Journal
Stevens Point City Times
WAOW
WSAW
WJFW
Portage County Gazette
Milwaukee Business Journal

Point/Plover Metro Wire
Spectrum News
Publishers Weekly
American Printer
Manufacturing.net
World of Print
Industry Week
Marshfield News Herald
Milwaukee Journal Sentinel
Wausau Daily Herald

Are You Ready to Be Heard?

Call 480.550.6500

Rosendin

March 26, 2021

Rosendin.

About Rosendin.

Rosendin is the nation’s largest employee-owned electrical contracting company. Headquartered in San Jose, California with regional offices across the country, Rosendin employs upwards of 7,000 people, with revenues over $1.8 billion. Established in 1919, Rosendin remains proud of their more than 100 years of building quality electrical and communications installations and value for their clients but, most importantly, for building people within their community and their company. Rosendin fosters a culture of diversity, inclusion, and shared ownership.

Location

Industry

Client Needs

Our Goals.

Grow brand recognition to potential clients, prospective employees, and within 15+ communities where it had regional headquarters.
Highlight major projects and showcase its specialties such as solar, data centers, and BIM.
Demonstrate leadership in the areas of employee development and safety.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 PR developed a strategy focused on dominating industry media coverage and dramatically increasing local market coverage in areas it had regional offices and major projects leading to 100s of news stories. 10 to 1 PR also focused on highlighting the company’s focus on employee hiring, career development and safety leadership which has resulted in the company being viewed locally and within the industry as thought leaders and innovators. 10 to 1 PR also helped the company launch its non-profit foundation, celebrate its 100th anniversary, and orchestrate the rollout of a newly promoted C-Suite.

Media Coverage.

Media Coverage Placement.

Forbes
ENR
Construction Business Owner
Construction Dive
Phoenix Business Journal
For Construction Pros
Construction Tech Review
SF Gate
Nashville Business Journal
California Builder & Engineer
Building Industry Hawaii
Constructor
Minority Engineer
PV Magazine Global
EC&M (Electrical Construction & Maintenance)
Construction Superintendent

CIO Magazine
Rocky Mountain Construction
The Arizona Republic
Arizona Contractor and Community
The Electric Times
FOX10 Phoenix
Bay Area Tech Future
Austin Construction News
KPTV FOX12
AZFamily
KTVU-TV
Commercial Construction & Renovation
KRON-TV
Cascade Business News
WKRN News

Forrest Anderson

March 26, 2021

Forrest Anderson Plumbing and Air Conditioning.

About Forrest Anderson Plumbing and Air Conditioning.

Forrest Anderson Plumbing and Air Conditioning has been providing exceptional service to the Phoenix area since 1961. A third-generation family business, Forrest Anderson remains committed to its founder’s core beliefs: treat your customers right, treat your employees right, do your best work, and always do the right thing. Forrest Anderson technicians operate under a four-point service model (understand, discuss, solve and deliver) to provide a consistent, high-quality experience each and every time.

Location

Industry

Client Needs

Our Goals.

Stand out in a competitive industry and attract new business.
Build positive association and reputation for the company.
Increase consumer trust by applying for awards and industry recognitions.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations identified a unique opportunity to build a media relations campaign around the fact that Forrest Anderson is a woman-owned company in an industry where fewer than 3 percent of HVAC and plumbing companies are women-owned. This strategy allowed Forrest Anderson President Audrey Monell to share her expertise with the local community and broader industry, generating dozens of media stories and features year-over-year. Audrey was even featured on the cover of leading industry publication Plumber Magazine.

To build further goodwill for Forrest Anderson, 10 to 1 PR designed an annual contest that the company would run called the Military Hero A/C Giveaway where the company would donate a new HVAC unit to a deserving Veteran. Introduced in 2015, the annual contest has generated new media opportunities with Phoenix’s news organizations and created a positive reputation for the company particularly within the Veteran community.

10 to 1 PR has helped Forrest Anderson maintain a high level of trust with its customers and the general community through strategic awards and recognitions. 10 to 1 PR was successful in getting Forrest Anderson nominated and recognized as a Finalist for the BBB Torch Awards for Ethics. Forrest Anderson President Audrey Monell was also recognized by the Phoenix Business Journal as an Outstanding Woman in Business.

10 to 1 PR also generated trust for Forrest Anderson’s services by scheduling media interviews to share helpful information about plumbing and HVAC tips. Because Forrest Anderson spokespeople did not have much experience speaking with journalists, 10 to 1 PR would work with the assigned spokesperson to train them and offer talking points so that they were well prepared to deliver the right message.

Media Coverage.

Media Coverage Placement.

HVAC Insider
Ahwatukee Foothills News
Gilbert Sun News
Phoenix Business Journal
InBusiness Magazine
Plumber Magazine
Cleaner Magazine
Heavy
AZ Family
Freshome
PHCP Pros
Fox 10 Phoenix

YourValley.net
Arizona Republic
Glendale Star
Peoria Times
West Valley View
Realtor.com
Plumbing Works
ABC15
AZ Daily Mix
US News & World Report
East Valley Tribune
Lead Up for Women Magazine

Are You Ready to Be Heard?

Call 480.550.6500

Air Pros USA

March 25, 2021

Launches.

About Air Pros USA

Air Pros USA is a residential and commercial air conditioning services company founded in South Florida in 2017 on the premise of integrity, reliability, and putting our customers first. Recently, Air Pros USA added Colorado Springs-based One Source Home Services to Air Pros USA’s family of companies, expanding its services beyond HVAC to include plumbing and electrical work. Air Pros USA currently employs over 250 experienced professionals with 12 service locations.

Location

Industry

Client Needs

What We Did.

As Air Pros USA expanded across the country, 10 to 1 PR employed a strategic public relations plan to build awareness and trust for the brand as they entered new markets. This involved announcing the company’s acquisition in those markets as well as running themed campaigns such as giving away glow sticks for Fourth of July celebrations, supporting teachers during the transition to remote learning during the pandemic, and a contest to give away an A/C unit to a veteran among other initiatives. All efforts have resulted in hundreds of media features in key markets.

As the company grew, it also needed to hire additional employees. 10 to 1 PR supported these efforts by issuing hiring announcements in markets where Air Pros USA was hiring to build awareness for the job opportunities. This also generated a positive reputation for the company as one that was a strong employer in the community.

Our Goals.

Grow brand awareness among national, industry and local market media.
Introduce Rapid Reliable Testing and TeleHealth+ services as new product offerings.
Manage all media inquiries.
Manage potential crisis communications issues.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500