Advanced Genomic Solutions

April 27, 2021

Advanced Genomic Solutions.

About Air Pros USA

Air Pros USA is a residential and commercial air conditioning services company founded in South Florida in 2017 on the premise of integrity, reliability, and putting our customers first. Recently, Air Pros USA added Colorado Springs-based One Source Home Services to Air Pros USA’s family of companies, expanding its services beyond HVAC to include plumbing and electrical work. Air Pros USA currently employs over 250 experienced professionals with 12 service locations.

Location

Industry

Client Needs

Our Goals.

Grow brand awareness among national, industry and local market media.
Introduce Rapid Reliable Testing and TeleHealth+ services as new product offerings.
Manage all media inquiries.
Manage potential crisis communications issues.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

As Air Pros USA expanded across the country, 10 to 1 PR employed a strategic public relations plan to build awareness and trust for the brand as they entered new markets. This involved announcing the company’s acquisition in those markets as well as running themed campaigns such as giving away glow sticks for Fourth of July celebrations, supporting teachers during the transition to remote learning during the pandemic, and a contest to give away an A/C unit to a veteran among other initiatives. All efforts have resulted in hundreds of media features in key markets.

As the company grew, it also needed to hire additional employees. 10 to 1 PR supported these efforts by issuing hiring announcements in markets where Air Pros USA was hiring to build awareness for the job opportunities. This also generated a positive reputation for the company as one that was a strong employer in the community.

Media Coverage Samples.

New Title Here

Industry News

ICYMI: What’s New and Next in Dallas-Fort Worth Innovation

Local News

Balch Springs Veteran Surprised With Free A/C Unit

Local News

Heated Growth For Air Conditioning Entrepreneur Via Deals, Branding

National News

Media Coverage Placement Examples.

Worzalla

March 26, 2021

Worzalla.

About Worzalla.

Worzalla is an employee-owned printing company headquartered in Stevens Point, Wisconsin. Founded in 1892, Worzalla has over 125 years of experience in creating high-quality custom products for its customers. Worzalla specializes in the production of cookbooks, children’s and lifestyle books, and is dedicated to exceeding expectations for quality, service, and delivery. From small to large publishers, Worzalla is the printer the industry turns to for manufacturing high profile projects and award-winning books. With numerous industry awards for safety and workplace culture, Worzalla is consistently ranked as one of the top places to work in central Wisconsin.

Location

Industry

Client Needs

Our Goals.

Grow positive brand recognition in local community to support hiring efforts.
Celebrate associate achievements and efforts to build associate loyalty and retain employees.
Build positive reputation in the printing and publishing industry and grow business opportunities.
Increase employee and community engagement with the Worzalla brand through Worzalla’s social media channels.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

With an aggressive community relations strategy developed by 10 to 1 PR, Worzalla saw its workforce grow by nearly 20% in the first year that we worked with them. Additionally, the average age of its associate trended downward, indicating more age diversity in hiring.

Over 10 to 1 PR’s multi-year public relations campaign, Worzalla has continued to grow to meet new demand from its customers. The company has added new machinery and continued to hire new associates to keep up with demand. Even still, Worzalla is considering new improvements to expand its capacity to meet growing demand for its services.

10 to 1 PR has also increased Worzalla’s social media following on Facebook, Twitter, LinkedIn, and Instagram by generating and sharing engaging content related to the company.

Media Coverage.

Media Coverage Placement.

Printing Impressions
WhatTheyThink
Printing News
Stevens Point Journal
Stevens Point City Times
WAOW
WSAW
WJFW
Portage County Gazette
Milwaukee Business Journal

Point/Plover Metro Wire
Spectrum News
Publishers Weekly
American Printer
Manufacturing.net
World of Print
Industry Week
Marshfield News Herald
Milwaukee Journal Sentinel
Wausau Daily Herald

Are You Ready to Be Heard?

Call 480.550.6500

Title Alliance

March 26, 2021

Title Alliance.

About Title Alliance.

Title Alliance works with partners to establish in-house title and settlement operations, dramatically enhancing their customer service and increasing their profit. Title Alliance’s family of companies is currently in 10 states with more than 55 offices. Title Alliance’s roots date back to 1948 when their first agency, which is still in existence today, was formed in Media, Pennsylvania. Since 1983, the company has been forming successful single and multi-state joint ventures with lenders, realtors, and builders.

Location

Industry

Client Needs

Our Goals.

Announce openings of new locations.
Build reputation of regional offices across the country.
Grow brand visibility in the real estate industry and generate awareness for company’s unique business opportunities.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations worked closely with Title Alliance to develop a multipronged public relations campaign to meet the company’s goals, generating hundreds of features in local, national, and industry publications. These media relations efforts focused on launching in new markets, building awareness for established offices, sharing information about the company’s corporate social responsibility, and promoting hiring efforts. Media training was offered to regional spokespeople as opportunities were generated.

10 to 1 PR also worked to build Title Alliance’s reputation within the real estate industry through a variety of tactics. 10 to 1 PR successfully identified and secured numerous speaking opportunities for company executives at marquee conferences and events. 10 to 1 PR also leveraged the expertise of company executives to promote them as thought leaders in the industry through byline articles and interviews. 10 to 1 PR also successfully nominated Title Alliance for various awards that would further build the company’s reputation within the industry.

Media Coverage.

Media Coverage Placement.

The Title Report
CFO Moves
Scotsman Guide
Agent Advice
Bankrate
Idaho Press
Phoenix Business Journal
AZ Big Media
NE Penn Business Journal
The Times Tribune
The Mortgage Reports
RIS Media
Real Estate Weekly
National Mortgage Professional Magazine

Scottsdale Independent
Pearland.com
Source of Title
4Boca
All Property Title and Escrow
Coastal Breeze News
My Social Good News
AZ Business Magazine
WBIW.com
Philadelphia Business Journal
Lead Up For Women
Real Trends
WHSV-TV
Idaho’s Money Radio

Are You Ready to Be Heard?

Call 480.550.6500

The CORE Institute

March 26, 2021

The CORE Institute.

About The CORE Institute.

The CORE Institute was founded to fulfill a vision of excellence in patient care encompassing the entire spectrum of orthopedic and neurosciences care. The CORE Institute delivers integrated, comprehensive musculoskeletal and neurological care. It is built upon a foundation of pioneering research, academics, community service and a passion for excellence in patient care. The organization continues to be a leader in payor-reform initiatives, and it is at the forefront of systems-based quality programs which drive value and improve the quality of patient care.

Location

Industry

Client Needs

Our Goals.

Generate awareness for the medical services and procedures offered by The CORE Institute within the areas it serves to appeal to potential patients.
Build the organization’s reputation within the national orthopedic and medical industries to attract talent and establish company heads as thought leaders.
Draw attention to the company’s philanthropic efforts.
Help the company prepare for potential crisis scenarios.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations worked with The CORE Institute to develop a multi-year strategic communications and public relations plan that has generated hundreds of media features and mentions in key markets and industries. 10 to 1 PR pursued numerous story angles oftentimes featuring CORE medical professionals, who 10 to 1 PR offered media training to before they stepped in front of the camera. Other efforts raised awareness for The CORE Institute’s philanthropic activities, such as their annual holiday toy drive to collect and donate toys to underprivileged kids in need.

10 to 1 PR has successfully developed a positive reputation for The CORE Institute in the medical and orthopedic industries by helping the company launch new technology and programs, announce company updates and initiatives, and nominate leaders for awards. 10 to 1 PR also identified and submitted proposals for relevant speaking engagements.

10 to 1 PR has also helped The CORE Institute prepare for any crisis scenarios. If any scenario did arise, 10 to 1 PR was immediately on the issue to ensure that the plan was followed and that the brand was protected.

Media Coverage.

Media Coverage Placement.

Becker’s Spine Review
Arizona Republic
Orthopedics Today
Orthopedic Design & Technology
AZ Big Media
Healio
OrthoSpineNews
Phoenix Magazine
Flagstaff Business News
HealthLeaders
The Dr. Nandi Show
KTAR
Phoenix Business Journal
The List

Glendale Star
ABC15
AZ Family
KPNX Channel 12
FOX10 Phoenix
The Daily Tribune (MI)
The Oakland Press (MI)
Martha Stewart
East Valley Tribune
AZ Daily Sun
WXYZ
Crain’s Detroit
SportsMD.com
AZTV

Rosendin

March 26, 2021

Rosendin.

About Rosendin.

Rosendin is the nation’s largest employee-owned electrical contracting company. Headquartered in San Jose, California with regional offices across the country, Rosendin employs upwards of 7,000 people, with revenues over $1.8 billion. Established in 1919, Rosendin remains proud of their more than 100 years of building quality electrical and communications installations and value for their clients but, most importantly, for building people within their community and their company. Rosendin fosters a culture of diversity, inclusion, and shared ownership.

Location

Industry

Client Needs

Our Goals.

Grow brand recognition to potential clients, prospective employees, and within 15+ communities where it had regional headquarters.
Highlight major projects and showcase its specialties such as solar, data centers, and BIM.
Demonstrate leadership in the areas of employee development and safety.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 PR developed a strategy focused on dominating industry media coverage and dramatically increasing local market coverage in areas it had regional offices and major projects leading to 100s of news stories. 10 to 1 PR also focused on highlighting the company’s focus on employee hiring, career development and safety leadership which has resulted in the company being viewed locally and within the industry as thought leaders and innovators. 10 to 1 PR also helped the company launch its non-profit foundation, celebrate its 100th anniversary, and orchestrate the rollout of a newly promoted C-Suite.

Media Coverage.

Media Coverage Placement.

Forbes
ENR
Construction Business Owner
Construction Dive
Phoenix Business Journal
For Construction Pros
Construction Tech Review
SF Gate
Nashville Business Journal
California Builder & Engineer
Building Industry Hawaii
Constructor
Minority Engineer
PV Magazine Global
EC&M (Electrical Construction & Maintenance)
Construction Superintendent

CIO Magazine
Rocky Mountain Construction
The Arizona Republic
Arizona Contractor and Community
The Electric Times
FOX10 Phoenix
Bay Area Tech Future
Austin Construction News
KPTV FOX12
AZFamily
KTVU-TV
Commercial Construction & Renovation
KRON-TV
Cascade Business News
WKRN News

Plexus Worldwide

March 26, 2021

Plexus Worldwide.

About Plexus Worldwide.

Plexus Worldwide is a leading health and happiness company featuring science-based health and wellness products that enable people to improve their lives and well-being. The combination of Plexus products and opportunities help individuals to meet their health-wellness and financial goals.

Location

Industry

Client Needs

Our Goals.

Grow brand awareness.
Expand and protect its positive reputation within local communities and the direct selling industry .
Increase product interest .
Differentiate its brand and overcome ‘bad reputations’ that are associated with multi level marketing companies.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 PR developed and implemented an aggressive public relations strategy to maintain and grow Plexus’ positive reputation. We accomplished this by creating and distributing hundreds of story pitches and press releases to thousands of media outlets across multiple countries. The content of these story pitches and press releases was strategically focused on positive stories that highlighted specific company announcements, products, community involvement, key employees and Ambassadors.

10 to 1 PR facilitated dozens of strategically aligned nominations and award wins from start to finish. We research the best opportunities for their industry, community, and related industries to create recognition in areas that align with the Plexus business goals and provide a competitive edge.

Since we first began working with Plexus, the company has grown significantly and their sales have increased by more than $300 Million.

Media Coverage.

Media Coverage Placement.

Direct Selling News
Phoenix Business Journal
Business For Home
Scottsdale Independent
KNXV ABC 15
Arizona Republic
World of Direct Selling
Home Business Magazine
ThriveGlobal
Scottsdale Airpark News
Viva el Networking
Scottsdale Progress
Social Selling News
Presna Arizona
Next Economy Magazine

Houston Style Magazine
Buffalo River Review
Coastal View News
Edmond Sun
Ponte Vedra Recorder
Moultrie News
Citrus Heights Messenger
Lead Up For Women
Life Pulse Health
The Desert Sentinel
Quebec Daily Examiner
New Brunswick Herald
My Social Good News
Hoosier Times
KTVK AZ Family

Are You Ready to Be Heard?

Call 480.550.6500

Havenpark Communities

March 26, 2021

Havenpark Communities.

About Havenpark Communities.

Havenpark Communities is focused on securing and improving manufactured home communities to preserve long term affordable housing for its residents. Havenpark owns and manages a number of manufactured home communities across the country, continually investing in these communities to offer excellent amenities as well as a safe and affordable place to live.

Location

Industry

Client Needs

Our Goals.

Prepare for and address potential crisis scenarios.
Respond to inquiries from elected officials .
Build reputation for company’s community support in local markets.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations worked with Havenpark Communities to address and respond to several urgent crisis scenarios. In some instances, 10 to 1 PR drafted language to respond directly to elected officials’ concerns. Through these efforts, 10 to 1 PR was successful in demonstrating Havenpark’s side of the story and shifting the tone of some media stories to be more favorable for the company.

10 to 1 PR also worked with different communities that Havenpark managed across the country to announce new community improvements and events to generate positive stories for the company and those communities.

10 to 1 PR developed an extensive media training curriculum to present to Havenpark community managers to establish policies and structure should they encounter any potential crisis scenarios.

Media Coverage.

Media Coverage Placement.

Des Moines Register
Iowa City Press-Citizen
KCCI
My San Antionio
Laredo Morning Times
Midland Daily News
Howe Enterprise
Lake Orion Review
Clermont Sun

The Oakland Press (MI)
KFYR
West Branch Times
The Gazette (IA)
KCWI
KCWQ
The Morning Journal (OH)
Inforum

Are You Ready to Be Heard?

Call 480.550.6500

Forrest Anderson

March 26, 2021

Forrest Anderson Plumbing and Air Conditioning.

About Forrest Anderson Plumbing and Air Conditioning.

Forrest Anderson Plumbing and Air Conditioning has been providing exceptional service to the Phoenix area since 1961. A third-generation family business, Forrest Anderson remains committed to its founder’s core beliefs: treat your customers right, treat your employees right, do your best work, and always do the right thing. Forrest Anderson technicians operate under a four-point service model (understand, discuss, solve and deliver) to provide a consistent, high-quality experience each and every time.

Location

Industry

Client Needs

Our Goals.

Stand out in a competitive industry and attract new business.
Build positive association and reputation for the company.
Increase consumer trust by applying for awards and industry recognitions.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations identified a unique opportunity to build a media relations campaign around the fact that Forrest Anderson is a woman-owned company in an industry where fewer than 3 percent of HVAC and plumbing companies are women-owned. This strategy allowed Forrest Anderson President Audrey Monell to share her expertise with the local community and broader industry, generating dozens of media stories and features year-over-year. Audrey was even featured on the cover of leading industry publication Plumber Magazine.

To build further goodwill for Forrest Anderson, 10 to 1 PR designed an annual contest that the company would run called the Military Hero A/C Giveaway where the company would donate a new HVAC unit to a deserving Veteran. Introduced in 2015, the annual contest has generated new media opportunities with Phoenix’s news organizations and created a positive reputation for the company particularly within the Veteran community.

10 to 1 PR has helped Forrest Anderson maintain a high level of trust with its customers and the general community through strategic awards and recognitions. 10 to 1 PR was successful in getting Forrest Anderson nominated and recognized as a Finalist for the BBB Torch Awards for Ethics. Forrest Anderson President Audrey Monell was also recognized by the Phoenix Business Journal as an Outstanding Woman in Business.

10 to 1 PR also generated trust for Forrest Anderson’s services by scheduling media interviews to share helpful information about plumbing and HVAC tips. Because Forrest Anderson spokespeople did not have much experience speaking with journalists, 10 to 1 PR would work with the assigned spokesperson to train them and offer talking points so that they were well prepared to deliver the right message.

Media Coverage.

Media Coverage Placement.

HVAC Insider
Ahwatukee Foothills News
Gilbert Sun News
Phoenix Business Journal
InBusiness Magazine
Plumber Magazine
Cleaner Magazine
Heavy
AZ Family
Freshome
PHCP Pros
Fox 10 Phoenix

YourValley.net
Arizona Republic
Glendale Star
Peoria Times
West Valley View
Realtor.com
Plumbing Works
ABC15
AZ Daily Mix
US News & World Report
East Valley Tribune
Lead Up for Women Magazine

Are You Ready to Be Heard?

Call 480.550.6500

Casago

March 25, 2021

Casago.

About Casago

For two decades, Casago has offered vacation home rentals, corporate housing and property management in more than a dozen communities across Mexico and the U.S. including Sedona, Park City, Big Bear, Scottsdale, Tucson, Santa Barbara, as well as Los Cabos, Cancun, Loreto Bay, San Carlos, La Paz, Cancun, Quintana Roo, Guadalajara, Rocky Point, Puerto Vallarta and Riviera Nayarit. It manages and promotes thousands of properties which it lists on Casago, Airbnb, VRBO and hundreds of rental sites leading it to serve millions of guests. Casago property management teams in each market are dedicated to customer service ensuring your investment is cleaned, maintained and your guests are cared for with our concierge services.

Location

Industry

Client Needs

Our Goals.

Build positive brand reputation within the travel and tourism industry.
Grow positive reputation for company within key markets and announce entrance into new markets.
Manage all media inquiries.
Develop company CEO as thought leader in local community and industry.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

10 to 1 Public Relations worked with Casago to develop a multinational strategic communications plan that would support Casago’s goals. 10 to 1 PR was ultimately successful in generating hundreds of media features in key markets in both the U.S. and Mexico to grow Casago’s positive brand image. Part of 10 to 1 PR’s media strategy was to showcase the company’s corporate social responsibility and philanthropic efforts and offer expert insight to property owners interested in entering the short term rentals industry. 10 to 1 PR offered media training to the company’s CEO and other spokespeople as required.

One part of the public relations plan was to develop Casago’s CEO into a thought leader in the community and the industry. This was accomplished through strategic award nominations (including Phoenix Business Journal’s Most Admired Leader and Real Estate Magazine’s Newsmaker Awards) as well as exclusive interviews with respected outlets like The Washington Post and USA Today.

10 to 1 PR also guided Casago’s public affairs efforts to speak out on legislation affecting the short term rentals industry, including writing op-eds for influential outlets like the Arizona Capitol Times and drafting talking points for testifying at the Arizona Legislature.

Media Coverage.

Media Coverage Placement.

Arizona Republic
Who’s Who in Luxury Real Estate
Scottsdale Progress
USA Today
RIS Media
Scottsdale Airpark News
Realtor.com
Short Term Rentalz
Scottsdale Chamber of Commerce
Inside Tucson Business
AZ Family
ABC15 News
Luxury Real Estate Week in Review
WPTV – NBC

The Mazatlan Post
My Travel Leader
Phoenix Business Journal
Arizona Capitol Times
Fox10 News
Washington Post
Sedona Red Rock News
Premium Travel Magazine
KTAR News
World News Tonight
Good Morning America
Durango Herald
KTVU- TV (Fox)
Rocky Point 360

Are You Ready to Be Heard?

Call 480.550.6500

FirstBank

March 25, 2021

FirstBank.

About FirstBank

FirstBank began providing banking services in Colorado in 1963. Today, the bank maintains more than $23 billion in assets and operates more than 110 branch locations across Colorado, Arizona and California. FirstBank offers a variety of checking accounts, savings accounts, home equity loans, mortgages, and a full range of commercial banking services, including financing, treasury management and deposit accounts. Since 2000, FirstBank has been recognized as a leader in corporate philanthropy, contributing nearly $70 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its Employee Stock Ownership Program.

Location

Industry

Client Needs

Our Goals.

Generate awareness in the Phoenix Metro area for the bank’s community support and charitable endeavors.
Build a positive reputation for the bank within the Phoenix business community.
Increase credibility by applying for and winning industry awards.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

Call 480.550.6500

What We Did.

To date, 10 to 1 Public Relations has generated hundreds of positive stories for FirstBank primarily within the Phoenix media market. Much of our efforts have been focused on FirstBank’s philanthropic efforts, generating a great deal of buzz for FirstBank’s involvement in Arizona Gives Day among other charitable campaigns and donations. 10 to 1 PR worked with various FirstBank spokespeople to train and prepare them ahead of interviews to ensure the right message was delivered.

10 to 1 PR also generated many features with Phoenix’s leading business publications, adding to FirstBank’s positive reputation within the Phoenix business community.

10 to 1 PR has also added to FirstBank’s credibility for its customer base by submitting winning nominations for numerous awards and recognitions, including Phoenix Business Journal Most Admired Leader, AZ Business Angel Awards, AZ Big Media’s Most Admired Companies, among others.

In the Arizona market, FirstBank has continued to see year-over-year record-setting growth in deposits as well as loans and assets.

Media Coverage.

Media Coverage Placement.

USA Today
Phoenix Business Journal
AZ Business Magazine
AZ Big Media
KTAR
InBusiness Magazine
Arizona Foothills Magazine
Scottsdale Independent
KNXV ABC 15
KSAZ Fox 10
AZ Family
North Central News

Palm Springs Life
Arizona Republic
City Sun Times
AZ Health & Living
Inland Empire Business Journal
Scottsdale Airpark News
Ahwatukee Foothills News
Frontdoors News
Gilbert Sun News
85085 Magazine
Peoria Times
Scottsdale Progress

Are You Ready to Be Heard?

Call 480.550.6500

Portfolio Categories: Corporate Social Responsibility

Advanced Genomic Solutions.

About Air Pros USA

Location

Asset 59

Asset 58

Asset 57

Asset 60

Industry

Finance

Health and Wellness

Manufacturing

Construction

Professional Services

Real Estate

Technology

Transportation

Client Needs

Award Submissions

Corporate Social Responsibility

Crisis Communications Management

Employee Communication

Launches

Media Relations

Media Training

Public Affairs

Social Media Management

Speaking Opportunities

Trade Show Media

White Label PR Services

Our Goals.

What We Did.

Media Coverage Samples.

New Title Here

ICYMI: What’s New and Next in Dallas-Fort Worth Innovation

Balch Springs Veteran Surprised With Free A/C Unit

Heated Growth For Air Conditioning Entrepreneur Via Deals, Branding

Media Coverage Placement Examples.

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Worzalla.

About Worzalla.

Location

Asset 59

Asset 58

Asset 57

Asset 60

Industry

Construction

Client Needs

Award Submissions

Corporate Social Responsibility

Crisis Communications Management

Employee Communication

Media Relations

Media Training

Social Media Management

Our Goals.

What We Did.

Media Coverage.

Media Coverage Placement.

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