10 to 1 Public Relations Named Finalist of 2020 BBB Torch Awards for Ethics.

Scottsdale, Arizona | September 4, 2020

Better Business Bureau Serving the Pacific Southwest (BBB) has named 10 to 1 Public Relations as a finalist for the 2020 BBB Torch Awards for Ethics, sponsored by Desert Financial Credit Union. The program raises awareness in marketplace ethics and honors businesses who operate with integrity. 

“The Better Business Bureau has a well-earned a reputation of trust among the public that can’t be ignored, and for the BBB to recognize our team as a finalist for this year’s Torch Awards for Ethics is extremely humbling and gratifying,” said Josh Weiss, President of 10 to 1 Public Relations. “As an industry, public relations is often portray as spinning accuracy or the truth for the short-term gain of the client. Hopefully this honor from the BBB breaks some of those negative perceptions and highlights the transparency and honesty our team performs every day towards our clients and the members of the media.”  

The BBB Torch Awards for Ethics were established to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.

All finalists completed an evaluation where they demonstrated their commitment to ethics in six categories:

  1. Transformation at the Top: Leadership Commitment to Ethical Practices
  2. Reinforce & Build: Communications of Ethical Practices
  3. Unite the Team: Leadership Practices to Unify the Organization
  4. Steer Performance: Organizational Commitment to Performance Management Practices
  5. Treasure People: Organizational Commitment to Ethical Human Resource Practices
  6. Enthusiastically Re-invest!: Organizational Commitment to the Community

“Ethics play a vital role in the success of a business, especially during a pandemic. For 18 years, BBB has been recognizing companies for their solid commitment to doing things right in their companies and industries,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This year’s finalists represent BBB’s community of trustworthy businesses that operate with integrity at the forefront.”

BBB made the critical decision to pivot this year’s in-person celebratory event to a virtual format as an ongoing commitment to keep our community safe and healthy. Throughout October, finalists and judges will be celebrated through a visual digital campaign on BBB’s social media channels

For a complete list of this year’s BBB Torch Awards for Ethics Finalists and to view the announcement of winners on October 28, visit BBB’s website.

This is the second honor presented to 10 to 1 Public Relations during the month of September, as the company was also named the 2020 PR Agency of the Year from the Phoenix Chapter of the Public Relations Society of America.

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