Technology.

Gaining Awareness in an Understandable Way.

There’s little middle ground for technology companies as target audiences are often in one of two camps.  Those who only care about the 30,000-foot view of how the solution provides direct results for them, or the techies who want to dig deep into exactly how it works.

Too often, tech-centered companies just want to start gaining attention without understanding who is their actual target audience.  An example would be MedTech companies thinking that they should be focused on convincing the patient what they do.  Instead, a better strategy may be to focus on industry publications read by the healthcare facility leaders who actually purchase the technology.

Whether you’re introducing a new product, raising brand awareness or simply driving sales leads, 10 to 1 Public Relations knows how to maximize your media exposure and speed up acceptance and adoption of the technology. We regularly provide media training for company leaders and are always mindful of matching the right company spokesperson with the right reporter to achieve the desired story outcome. We also excel at nominating technology solutions and leadership teams for key awards, and highlighting your company leadership and the technology architects as industry thought leaders and event speakers to grow your brand.